MANILA, Philippines - More Filipinos are willing to pay more for goods and services from companies that have social impact, research firm Nielsen discovered in a survey.
Citing its Global Survey on Corporate Social Responsibility, Nielsen said seven of 10 Filipino consumers are willing to pay more for what those "socially responsible" companies offer, increasing by three points from 2011 results on the same survey.
"The positive view of Filipino consumers towards corporate social responsibility runs high. In order to continue getting the support of consumers, authenticity is key.," Nielsen Philippines managing director Stuart Jamieson said in a statement.
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Cebu
Mactan Condo
One
Manchester Place, One Pacific Residence, 8 Newtown Blvd
A Prime
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Invest
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Raymund
Baroy
Property
Consultant, Megaworld Corporation
International:
+639065549505
Local:
09065549505
www.mactannewtown.net
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